Age Beautiful is an oxidative colour and requires a developer. Click here to choose. 

Introducing the first professional colour solution to combat aging hair. Anti-aging hair colour with 100% Grey Coverage. 

Developed specifically for mature hair, Age Beautiful has been formulated using selected key ingredients proven to fight the 5 signs of ageing hair. 

So here’s how it works:

1. Thinning - See and feel instantly fuller and thicker hair 

A decrease in Biotin can result in hair thinning and hair loss. Age Beautiful is formulated with Biotin to improve overall hair quality and thickness. 

2. Coarse + wiry hair - Dramatically softer and more manageable hair

Grey hair is thicker and more wiry, so as you get more grey hair your hair texture gets more rough and coarse. Vitamin E is a fat soluble antioxidant that is vital for maintaining healthy skin and scalp. Age Beautiful includes Vitamin E to help give your hair a strong base to grow from.

3. Turning grey - 100% grey coverage for up to 8 weeks 

As you age, your hair follicles produce less colour (melanin) which causes your hair to turn grey. Grey hair often begins in your 30s and 40s but it is largely determined by your genetics. Age Beautiful contains melanin to help restore colour.

4. Dryness - Significantly more conditioned hair 

After 40, we naturally lose fatty acids, oil and keratin proteins in our hair which makes it dry. Adding in treatments like hair colour and heat styling damage it and make it even drier. Age Beautiful contains Keratin which works by smoothing down the cells that overlap to form your hair strands. Keratin is absorbed into the hair cuticle resulting in hair that looks and feels full and glossy. 

5. Dullness - Visibly more radiant and shiny hair

Coarse wiry grey hair does not reflect light as well as your once-smooth younger hair did, so older hair is less shiny and smooth. Silk protein is added to this unique formula to add shine while also adding to the hairs elasticity to prevent breakage. It also has great moisture binding capabilities helping your hair to retain moisture for longer periods of time.

The innovation and patented technology behind this pioneering formula is carving a new path for professional permanent hair colour solutions. Discover the complete Age Beautiful range here.