Discover what the ONE step system will do for your colour services 

How to use b3

Loose the damage, keep the length with b3 Split End Bonder

Discover the b3 Demi Permanent Conditioner that lasts up to 12 washes

Shake N’ spray to lock in week one colour

Bang’n balayage transformation with b3 


Discover why b3 has carved a new path for blonding specialists.

Discover what inspires styling extraordinaire Mustava Avci

Introducing the industry’s first system to maximise the life of hair extensions.

Learn why Oligo Blacklight is the key to navigating the complete spectrum of blondes

Blacklight lightener breakdown 

Approach colour correction with ease

How to: Achieve instant fullness and long lasting volume.

How to: Wearable VIVIDS

Precious metals

How to: Rainbow colour melt

How to: Holographic hair

Low-commitment blonde to brunette

Brunette transformation in under 15 mins

Discover Express Tones after dark collection 

New! Pravana Platinum Toners

How to: Dimensional blonde

How to: Winter copper balayage 

Violet arsenal colour melts

How to: Strawberry copper balayage

Infused with five beauty-boosting botanicals, Biotera's paraben free formula  puts a shine on your hair game.