WHAT IS b3 BRAZILIAN BOND BUILDER?
b3 Brazilian Bond Builder (also known as b3) is a professional tool that can be mixed into all colour formulations to rebuild hair bonds, amplify your colour, reduce damage and break colour boundaries in just ONE STEP. Unlike other Bond Building and plex like systems, b3 is oil based and not water based which means:
- It does not dilute your developer
- There's no adding processing time
- No need to bump up the developer
What us the science behind b3?
b3 Brazilian Bond Builder utilises a specifically engineered co-polymer combined with a high-purity targeted delivery system. This scientifically advanced one-step system reattaches and builds the bonds that make up the cellular membrane complex, helping prevent the loss of cuticle and cortex cells responsible for supporting the inner structure of the hair. This breakthrough formula dramatically reduces breakage and helps prevent damage during colour services, improving the overall integrity of the hair while prolonging colour retention and vibrancy between appointments.
Is b3 an add-on service in the salon?
No. It is simply mixed into your colour formulations to help improve the structural integrity of the hair with every colour service.
Will b3 change my colour formals?
When using b3 with lightening services, there is no need to bump your developer. When performing single process colour such as base colour/toner/gloss services you will continue using your original mixing ratio and add the appropriate amount of b3 according to our manufacturer instructions.
Will I experience longer processing time with b3?
No. The combined technology and delivery system allows for colour services to be performed with no added processing time. That means no change to your booking schedule.
What kind of results can I expect with b3?
Because b3 helps re-attach and builds bonds, you can break colour boundaries while improving the structural integrity of the hair. This means more creative freedom while at the same time actually making the hair stronger with every colour service.
We've created easy-to-use instructions for adding b3 to any colour formulations. Read the below for instructions:
Single Process Colour:
- Mix colour and develop as usual
- Measure 3.5 ml (1/8 oz.) of b3 Brazilian Bond Builder and mix in with your colour
- Proceed with application of colour and process as normal
- Note: For clients with coarse/long hair use 7ml (1/4 oz.) of b3 Brazilian Bond Builder do not add more developer.
Balayage
- Mix 30 ml (1 oz.) scoop of bleach with developer using a 1:2 ratio
- Measure 3.5 ml (1/8 oz.) of b3 Brazilian Bond Builder and mix in to your lightener. Even if you mix 1 oz. of developer to bleach you will only add 3.5 ml (1/8 oz.) of b3
- Proceed with application of lightener and process as normal
- Note: If mixture is too thin after adding b3 Brazilian Bond Builder add more bleach powder until it reaches your preferred consistency. Do not add more developer.
Highlights / Ombre / Sombre / Colour Melt
- Mix 30 ml (1 oz.) scoop of bleach with developer using a 1:2 ratio
- Add 7 ml (1/4 oz.) of b3 Brazilian Bond Builder and mix in with your lightener
- Proceed with application of lightener and process as normal
- Note: If mixture is too thin after adding b3 Brazilian Bond Builder add more bleach powder until it reaches your preferred consistency. Do not add more developer.
High Lift & On Scalp Bleach
- Mix 30 ml (1 oz.) scoop of bleach with developer using a 1:2 ratio
- Add 7 ml (1/4 oz.) of b3 Brazilian Bond Builder and mix in with your lightener
- Proceed with application of lightener and process as normal
- Note: If mixture is too thin after adding b3 Brazilian Bond Builder add more bleach powder until it reaches your preferred consistency. Do not add more developer
Using your Pro-size 500mL (17 fl oz.) bottle with custom Dosage Dispensing System:
Now you can enjoy all of the benefits of b3 in a convenient, easy-to-use, professional size designed for precise measuring of 3.5mL (1/8 oz.) or 7mL (1/4 oz.) increments.
- Remove both the outer cap and inner foil seal from your new Pro size bottle
- Insert the dosage dispensing system and tighten all the way down to ensure an airtight closure
- Once you have mixed your colour formulation to desired consistency, gently squeeze the bottle until b3 fills to desired amount, making sure that the catch cover is loosened out of the locked position in order for liquid to flow
- Remove catch cover and pour b3 into your colour formulation, mix thoroughly, and proceed with colour application
- Please be sure to replace catch cover and twist into lock position when done to avoid spilling
Can I use heat with b3?
Yes. However, please be aware that since heat speeds up the processing time, it is important that you check on the colour more frequently.
Are there manufacturer formulations that won't work with b3 Brazilian Bond Builder?
b3 Brazilian Bond Builder has been tested in all manufacturer formulations and has been shown to deliver consistent results, time and again. From bleach powders and developers to single process and fashion colours as well as glosses and glazes, by adding b3 to every colour formulation, colourists everywhere are experiencing improved pigment retention, brilliant shine and healthier looking hair with every colour service.
Can i add b3 Brazilian Bond Builder to any colour formulation and leave it on for an extended amount of time?
As with any professional service, it is important that you follow manufacturer instructions. For example, you would not leave lightener on the hair without checking it multiple times and rinsing it out when the hair has achieved the desired level of lift. Remember, b3 Brazilian Bond Builder is a tool, not a solution, so to achieve the best results when adding it to your colour formulations, please follow instructions and use sound professional judgement. When used as directed, b3 will help maintain the integrity of the hair with no added processing time.
How do I maintain my lightener consistency when using b3 Brazilian Bond Builder?
Always mix your bleach and developer first, using a 1:2 ratio, making sure to use the correct developer volume for the service you will be performing. Once you have mixed your lightener, you will then add in the correct amount of b3 Brazilian Bond Builder according to the colour service you'll be performing. Please note that you can add more bleach powder until you reach your desired consistency. There is no need to bump up your developer.
Can i add b3 to a perm?
Yes, you can add b3 to your perm to enjoy damage-free curls and texture. Simply add 1/8 ounce b3 into your perm solution and mix. Add 1/8 ounce b3 into your neutraliser and mix, then follow perm manufacturer instructions. It’s that easy!
Who is an ideal b3 client?
Every colour client will benefit from the use of b3. Because colour services lift the cuticle layers, b3 reinforces and builds the bonds responsible for sealing those cuticle layers back together, so your clients will see and feel remarkably healthier, stronger hair with every colour service and longer lasting vibrant colour when b3 is used.
How do i charge for b3?
Because b3 improves the integrity of the hair, you can confidently raise your colour service prices as you are giving your clientele noticeably healthier hair and better results. On average, salons are raising colour service prices by 35% and often times more.
How should my clients maintain their hair at home?
For the best results, we recommend using the b3 Colour Care Shampoo & Conditioner for regular cleansing and conditioning, and the b3 Instant Restore & Protect Reconstructor for a weekly reparative treatment to protect against daily heat and styling damage. Learn more about our Care Products here.
Do you offer classes on b3?
Because b3 is so easy to use, it eliminates the need for classes or certification. By following manufacturer instructions, you’ll achieve optimum results when adding b3 to your colour services.