Journey to a VIVIDS-verse reality where the purple possibilities are endless and the colour artistry is limitless. Inspired by the digital age, PRAVANA’s bestselling ChromaSilk VIVIDS collection introduces three cooler tone purple shades for levels 8+. These hues add modern depth and dimension to our current purple spectrum—and mix seamlessly with other shades for endless customisation.

This semi-permanent formula allows for maximum vibrancy and amplified durability-turning your wildest hair fantasies into a one-of-a-kind reality.

Push your creativity to the brink in a limitless world with the new cool purple tones Grape, Smokey Violet and Periwinkle.