EOFY review: How to recover lost profits post lockdown(s)

EOFY review: How to recover lost profits post lockdown(s)

As we pull out the books there’s no doubt that this financial year has brought with it many challenges for our industry, let alone our mental strength!

This tax time, more than ever you want to analyse your numbers to identify the lost profits due to the lockdown(s) and establish how you can recover $$$ as fast and as viable as possible.

Finding uncomplicated, in-salon services that all hair types can benefit from will put your business in a position where it has the opportunity to increase the average spend per customer without the high start-up costs...While adding a flex like treatment isn't a new idea in 2021, the product/ brand of your choice can weigh heavily on your business.

So ask yourself these questions…

  1. How many products do you need to purchase in order to complete the service?
  2. What extra processing time is needed?
  3. How does the product impact you as a colourist and as a business?
  4. How does the product impact your salon guests and is it straight forward?

Consider opportunities within your current service menu that don't add extra processing time, don't require extensive training and don't have the mandatory requirement to purchase multiple products in order for the system to work.

A product like b3 Brazilian Bond Builder is a ONE STEP system that will amplify your colour, repair and rebuild hair bonds while providing epic shine and long lasting conditioning benefits.

Without too much hair chemistry, the beauty of this ONE STEP Bond Builder is in the ingredients. It’s oil based system, not water based like other systems on the market which means:

  1. It does not dilute your colour, therefore you don't need to increase your colour usage per service
  2. There’s no need to bump up your developer (as that would be counterproductive).
  3. It’s a ONE step system with no added processing time, simply add approx 7ml of the b3 ONE step into lightener or colour formulation. It’s that easy!